I was visiting my family in rural Alabama when my phone vibrated to alert me that I had received an email from one of the fare deal alert sites that I subscribe to. The deal was one of my favorite kinds - a mistake fare. This meant that some poor airline staffer had incorrectly loaded fare costs into inventory resulting in abnormally low prices. The deal? Etihad Airlines from the US to Abu Dhabi return for less than $200.
Today, with hardware being commoditized as resources, applications compartmentalized as services, and access to both faster and easier than ever, use cases are the core to determining how to effectively find value in it all.